What Richard Branson taught us about business

Richard Branson's insight on business life is what took him there.

Richard Branson’s insight on business life is what took him there.

We all know Richard Branson as the founder of Virgin Group, a corporation that extends to over 400 companies. While it seems the enterprise has magically transformed into the giant it is now, it took intuitive decisions and an impeccable leadership to turn into the form it has taken today.


The way inspirational people like Branson have tackled all known obstacles can be used to conquer synonymous obstacles when we run a business. Here’s what the billionaire’s life can teach us about running our organization:


Facing Failure


Many a time failure and rejection leads to a permanent shutdown, generally the type of reaction the faint-hearted demonstrate. Similarly, a business can be home to a number of such instances in which, let’s say, a product or a campaign ends up a failure. Branson says:


“Do not be embarrassed by your failures, learn from them and start again.”


A few of his failed business ventures include Virgin Cars, Virgin Clothes, and his most famous failure, Virgin Cola. None of these ever made him stop.


Take Risks


How would we know if something goes well if we won’t try it? That’s the kind of perspective Branson had when saying:
“Brave people don’t live forever, but cautious people don’t live at all.”


Unless you are ready to launch that new service and taking the paranoia cap off, you won’t be getting anywhere with your business idea.


Be Different


“If everybody followed the rules, nothing would ever change, without change there would be no progress.” –Richard Branson


Do not fear to be different. Without diversity, there would be no place for your business in the market, nor would the exciting tinge of competition urge you to move forward.


Believe in Yourself


Most importantly, never stop believing in yourself. Richard had a habit of setting huge challenges upon himself, and trying his best to achieve them. His success speaks for itself.


“My interest in life comes from setting myself huge, apparently unachievable challenges and trying to rise above them.”


How many of these traits do you share with him? Do you have what it takes to become the person he has become?