It needs not be mentioned. Australia has long been notorious for its dangerous and hostile environment, making the residents even more prone to need emergency services.
Unfortunately, over 65% of the land has no cell coverage at all, not even for critical situations and emergencies, making the place even more intimidating.
These conditions also count for the reason why the Toyota LandCruiser is the most popular in the region. The 4×4 vehicle has the toughness and ability to roam and reach remote locations, making it the ideal locomotive for the project.
This project is led by Saatchi & Saatchi paired with Flinders University, who have built a device that will deliver accessibility and communications to vast remote areas of Australia. It uses a combination of WiFi, UHF radio waves, and DTN (Delay Tolerant Networking), which is a technology used to enable communications between computers in motion.
Dr Paul Gardner-Stephen (Flinders University) had a few words to say about the importance of this basic necessity of life:
“Humanitarian technologies aren’t just something nice to have, they all too often end up being the difference between life and death. It is hard to conceive of a more robust and extensive support network for Outback Australia than the collective LandCruiser drivers of this country”.
Mike Spirkovski (Executive Creative Director, Saatchi & Saatchi Australia) also expressed his thoughts:
“It’s amazing that in this day and age with such epic technology advances in mobile communications over 65% of Australia still receives no mobile signal. With this in mind and the fact that Toyota’s Land Cruiser is one of the toughest vehicles in the world and rural Australia’s most popular 4×4 we created the Land Cruiser Emergency Network”.
Hopefully, Australia will no longer seem as barren and void of communications as it has lived to be to this day.