Be it a startup, a small business, or an enterprise from the 60’s, each business has dreamt of living in the limelight. There are thousands of businesses out there that have grown by adopting their own strategy, but going deeper into them, they all funnel down to a few simple yet effective techniques. One of them involves thinking ‘out of the box’. But it’s not as easy as it sounds. To run a highlighter over your enterprise title, you’re first going to need to crack some tough nuts.
Here’s a guide on how to do just that. Are you ready?
Choose a Target Market, Ignore the Rest
You can’t expect to sell hamburgers to vegetarians, nor can you be successful at selling fireworks in a funeral services organization. Similarly, you must plan out who your target market will be, and then establish the adequate marketing strategy. You know who will buy your products, but do you know who won’t?
Eliminating uninterested groups may seem frightening at first, but picking the right audience gives valuable ideas for newer products, and gives you more space to concentrate on the specific needs of that group, therefore increasing sales.
Orvel Ray Wilson on “Why Customers Buy” explains:
“Customers buy for their reasons, not yours.”
Become the reason; the result will speak for itself.
Competitors make it difficult to receive the amount of attention you need. With giants hovering proud and tall, small businesses tend to lurk in the shadows cast by these.
Joining hands with another corporation does not seem inviting, as you may want to stay focused on your own business.
But if you partner up with a bigger corporation, even if you are given a small corner to reside in, someday, somehow you will be noticed. Whether you decide to provide some sort of merchandise, or manufacture a small portion of their main product, your logo will start to grow proportionately, and may even merge to become one with theirs.
Multitask and execute
A small business means a small workforce. This means you will have to get on the stage and play multiple roles. It’s easy to forget and overlook critical tasks at this phase. To manage and divide your time, build a worksheet. Create a daily checklist, and execute accordingly.
Although imitating bigger corporations in terms of management may seem like the right thing to do, you must keep in mind the difference that separates you. If they’ve got a whole maintenance department, you may have to be the maintenance department along with being the CEO. Remember, things always grow from the ground up.
Take the first step
There are literally millions of brands and companies swarming out there. If you follow their example and join the herd, there will be nothing left to make you unique. Taking risks and being bold is what will make you stand out from the rest, giving others something to remember you with.
An extraordinary idea may seem risky, but with the proper intentions, there is a majority of chances you will be known as “the ones who…”
Take risks, work hard, and don’t blend in. It will all pay off in the end.
Interested in knowing how your small business can grow? We can give you a free assessment. Let us know and we’ll be at your service!